So the big build up is finally over and we get to hear the UK's 2014 Eurovision entry. Opinions range from "Who? Boring! Worst entry ever!" right through to "Ohmygawd we're going to win! Squeeee!" And of course the sensible opinion is somewhere in between.
And of course you've never heard of her - that was part of the point. The BBC are finally thinking of this contest with a musical head on and using their hit-finding Introducing strand to pick out this year's act. Well, did you want someone's nan sleepwalking through a mid tempo yawner again?
Now in the wider scheme of things this is no real world beater, but in UK Eurovision terms this is a bold new dawn. Of course she's on a hiding-to-nothing whatever the result. Anything less than a win will be considered a failure, and even a win will probably consign her to the post-Eurovision dump of history. But it's a start. And it's a bold start, so I hope we stick to this bright new path for at least another two or three years, and see what fresh new talent we can attract to help rebuild the image of the contest within the British music scene.
Let's not forget, the girl's got form. She's sung on a handful of pretty respectable dance hits with the likes of Sash and Basshunter, and has been winning a rack of new artist awards for her breathy, delicate new material. And the song? Actually it ain't bad. It could do with a chorus, but it's far more jury-flavoured than our last dozen or so entries. But then that's hardly as important as the very fact that it exists at all. It's going to be pretty interesting come voting time come 10 May.
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