So if you were a Eurovision artist and your song had to leak the day before your big reveal, which way would you rather it happened? Someone at the label with an itchy trigger finger submitting it to Spotify just a bit too early? The video company forgetting to set the video to Private when they submitted it to YouTube?
Or how about someone filming you recording the video across a car park on a cheap phone while they're chatting all the way through?
As inglorious releases go, this is perhaps the most unsatisfactory of the lot. There you were, going to all the trouble of building up to a big explosion and fun and delight when you finally put it all out to the world in its intended form, when someone gazumps you because the TV company were too tight to hire in some decent security and did the shoot in an incredibly public place. Shorter clips had snuck out over the last few days, but this is the first one that offers us nearly all of the song.
Oh dear. Oh very dear.
But what of the song? It kind of chugs along nicely in an unexciting Club Med kinda fashion, but it's not exactly going to be setting any sort of scoreboard alight in Kiev. Although those extras seem to be having a whale of a time…